When you take a glass of clear water from the tap, it's hard to imagine the hidden health risks lurking within. Even what looks like clean water can actually have loads of invisible contaminants in it. Let's take a look at the facts about drinking water safety using global data, and why water purifiers are becoming a must-have in more and more households.

I. The Global State of Drinking Water Safety
The WHO says that around 2.1 billion people don't have access to safely managed drinking water services. Even in developed countries, drinking water safety is still a big worry:

The EPA says that almost 30 million Americans are using water that doesn't meet safety standards.

The European Environment Agency says that about 10% of rivers and lakes in EU countries don't meet the required water quality standards.

The UN's World Development Report on Water says that around 1.3 million people die from water pollution every year.

II. Things in the water that you might not know about
1. Risks of Microbial Contamination
The US Centers for Disease Control and Prevention (CDC) records almost 5,000 cases of waterborne illnesses every year, with microorganisms like Cryptosporidium and Giardia being the main causes. These pathogens can get into water supply systems through old pipelines.

2. Heavy Metal Contamination

Lead contamination: Investigations into US tap water have revealed that there are still over 6 million lead pipes in use.

Mercury Contamination: The UN Environment Programme says that about 2,000 tonnes of mercury end up in our oceans and waterways around the world every year.

Arsenic Contamination: It's thought that around 140 million people worldwide are drinking water with levels of arsenic that are too high to be safe.

3. Chemical Contaminant Threats
The EWG's research reveals:

There are more than 300 industrial chemicals in US water supplies.

Eighty per cent of tap water samples had pesticide residue in them.

We found per- and polyfluoroalkyl substances (PFAS) in 75% of the water samples.

4. Here are some of the emerging pollutants that are a bit of a problem right now.

Microplastics: According to WWF reports, the average person around the world is getting about five grams of microplastic a week from their drinking water.

Pharmaceutical residues: We've found antibiotics, hormones and other medicinal compounds in the drinking water of 65 countries.

III. The Importance of Water Filtration
1. So, here are some of the things that we're limited on when it comes to municipal treatment.
Normal water treatment processes mainly target microorganisms and turbidity, so they're not very effective against emerging contaminants:

Chlorine doesn't always deal with drug-resistant pathogens.

Normal ways of doing things only manage to get rid of around 50% of the leftover pharmaceutical stuff.

A lot of distribution networks are still getting contaminated as they get older.

2. It's really important to have multiple layers of protection.
The International Water Quality Association says that using certified water purifiers can:

You can cut microbial risks by 99%!

We've managed to cut heavy metal exposure by 95%.

You can get rid of over 80% of organic pollutants.

IV. So, how do you pick the right water purifier?
1. It's important to know about the quality of your water.
It's a good idea to get a professional to test the water to find out what the main contaminants are.

2. Comparing Technologies

Reverse Osmosis (RO): It's great at getting rid of heavy metals and dissolved contaminants.

Activated carbon filtration: It gets rid of organic compounds and makes the taste better.

Ultrafiltration Systems: It's great at stopping germs and dirt from getting through.

Ultraviolet (UV) Disinfection: This is a professional-grade solution for inactivating microbes.

3. Here are the certification standards to help you out.
We've got a great range of products that have been certified by top international bodies like NSF International and WQA. This means you can be sure they'll give you great water purification performance.

V. The added value of water purifiers
As well as basic purification, modern systems offer:

Keep an eye on water quality in real-time with helpful alerts.

It's eco-friendly, saving energy and water.

Keeping healthy and retaining minerals the natural way.

It's a really easy way to make a hot drink.

VI. Here's an overview of global water purification trends.
The number of adoptions in developed countries keeps going up:

More than 85% of US homes have at least one purifier.

The EU is planning to replace all the lead pipes in the system by 2025.

Japan is all about promoting 'smart drinking water' systems that let you keep an eye on the quality of the water as it's being used.

And finally, here's the conclusion.
These days, water pollution is a major worry all over the world. You can't just rely on the water treatment systems in your city to keep the water safe to drink. Buying a good water purifier is a responsible thing to do for your home and also helps tackle environmental problems. Remember: Clear ≠ Safe. It's only scientific protection that makes sure every drop of water becomes nourishment for life.

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